Showing posts with label SOCIAL MEDIA & MARKETING. Show all posts
Showing posts with label SOCIAL MEDIA & MARKETING. Show all posts

Thursday, 11 January 2018

How To Get a Verified Blue Badge on Your Facebook Page | Diamondloaded

How To Get a Verified Blue Badge on Your Facebook Page-Diamondloaded
Facebook displays the Verified Badge on verified Facebook accounts and pages to inform the visitors the page or account is confirmed to be authentic.
The proof of authenticity for Pages comes in a blue or gray circle badge with a tic mark. The Gray Badge is given to verified pages of companies, organizations and local businesses while Blue Badge is for authentic pages that represent people (mostly celebrities), media, entertainment, sports, and government agencies.

The primary benefits of earning the Blue Badge would be that a page will rank up higher in the search results, attracting more visitors and making your page more credible. Note that the check mark can be revoked anytime if the ‘Terms of Use‘ is violated.
Getting verification for your Page is not that easy. But don’t worry, in this article, we will share some procedures on how to get a verified badge. So, let’s start.

Who are eligible to for Facebook Profile or Page Verification

  1. Public figures and celebrities – media, politics, sports and entertainment.
  1. Government officials
  1. Businesses and Brands (E.g. a Sydney SEO Company)
To be honest, an ordinary person or normal individual cannot apply for page verification. Local businesses too are not eligible. Many people tried to apply for verification and mostly failed. Again, getting a page verified is not that easy as you think.
Now, if you happen to be a regular citizen and knows full well that there’s no way for your profile or page to get verified but still wants to gain some knowledge about it, then read the following method below.

Requirements for Verifying a Facebook Page

Authenticated Birth Certificate
  • Driver’s License
  • Passport
  • Incorporation articles (if you endorse or represent sports company, entertainment or media)

Things To Do Before Applying for Page Verification

image: https://cdn.business2community.com/wp-content/uploads/2017/04/Applying-for-Page-Verification.png-600x332.png
Applying for Page Verification

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  1. Fill out all the details in ‘About section’ of the page
  1. If you have an official website, link the site to the page that you wanted to verify. In simple terms, insert the like box of your page on the site.

Types of Facebook Verification Available

image: https://cdn.business2community.com/wp-content/uploads/2017/04/Facebook-Verification.png-600x331.png
Facebook Verification

  1. Facebook gives automatic Verification
  1. Manual Verification – this method works for people, celebrities, and artists who are famous already.
  1. Submitting Proofs by filling out forms

How to Verify a Facebook Page

In this part, the applicant must fill up the Facebook Page Verification Form and follow the steps below.
image: https://cdn.business2community.com/wp-content/uploads/2017/04/Request-Verified-Badge.png.png
Request Verified Badge

  1. Select the required page from the ‘Select Page’ dropdown box.
  1. Attach the proofs through clicking ‘ Choose Files.’
  1. Submit a link to your website (only if you have one)
  1. Then, click ‘ Send.’
After completing the process, Facebook will send an email within a short period. Afterward, you’ll get another mail, too about the status of the verification. And that is the official way to verify a Facebook Page.
There are other ways to verify a page, besides the procedures mentioned above. Some rely on mediators who will charge money to get their page confirmed. Others, go to the nearest Facebook offices.
Of course, it’s just the same way around. Mediators will ask for proofs too, which they need to submit to the staff of Facebook. The same with going to Facebook offices, they are going to ask for proofs representing that you are eligible to get a Blue Badge. Whichever method is appealing to you, submitting proofs is still needed.

How Many Days Will It Take To Get a Facebook Page Verified (If Using Manual Verification)

For the category of Sports, Celebrities, Music, politics, etc., it takes 3 to 6 days.
In the Business category, it will take longer. The average waiting period is 7 to 45 days. It is because there are many verification steps to do which can last up to 45 days from application. (This is for Blue Badge Verification only). Grey Badge application is way easier and only takes a few days.

False Information About Page Verification

Now that we’ve discussed the processes of the Page Verification, let’s go the extra mile and learn some additional facts about it. This is about the misleading pieces of information that many people don’t know about.
  1. The first one is, in order to get a page verified, it should have a minimum of 20,000 likes. This is not true. There are verified pages that only have 3,000 likes or less, so it’s not about the number of likes really, it’s about whether the page is authentic or not.
  1. Another false information is that linking an official website to a Facebook page gets verified right away. Linking a site to a page is a way of showing that you’re authentic, but it does not necessarily mean that the page will get verified for sure. It’s an advantage but not an assurance. There’s a fine line between the two.

Takeaway

Hopefully, the information above is helpful. Do not be saddened by the fact that your Facebook page or profile cannot be verified (Facebook has its reasons), just enjoy your social media activities. After all, it’s not about the verification that you get for your page, but the genuine fun that you experience when sharing bits and pieces of your life to your Facebook friends.

Saturday, 28 October 2017

Long Form Content SEO Ranking Strategy: 11 Must Follow Tips to Rank

Long Form Content SEO Ranking Strategy
Have you ever written a piece of long form content or eBook of 4000 words and above before?
If you haven’t, you probably don’t know the benefits and think that it’s just a lot of pointless work. But if you have, you already know that while it is indeed a lot of work, the result of that work can mean a great difference in search engine rankings. Earlier I wrote about two important things to make your long form content rank & many readers asked for more detailed guide on this and here we are.

Now, let’s say that you want to set up your own business. You lie awake every night terrified that your business might end up being a failure.
Then, one day, you see an A-Z guide for starting any business, and fortunately, this guide clears all your doubts and helps you to get started. This guide is loaded with all the information you need, and after devouring it, you begin to trust the people that created it.
So the next time you need to get anything for your business, like project management software, or advice on how to manage your work-life balance, you now have a trusted source to go to.
That is the benefit of creating informative, in-depth, long form content.
To put it succinctly, long form content will get you more of what you want from your blog – more visibility, improved engagement and social shares, more backlinks (which means higher ranking in SERPs), and most of all, it will make your audience start seeing you as the ultimate authority in your industry.
However, this post is not about the importance of long form content.
Instead, I’m here to share with you:

11 SEO Hacks For Creating & Ranking Long Form Content

1. Start With Keyword Research

Before writing your long form post, take the time to search for the best focus keywordon the topic, and also consider targeting a lower competition keyword.
Just ensure you carry out this step correctly because it will ultimately determine the success of your content in search engines.
There are many amazing tools on the internet that will make your keyword research task effortless.
Two of my favorites are:
Keyword-research-for-long-form-content
Check out this post of the best tools for keyword research.
If you still don’t know how to carry out effective keyword research, check out the tutorials below:
  1. A Comprehensive Guide To Keyword Research By Juggernaut Method
  2. Keyword Forensics: Taking Your Keyword Research to the Next Level
  3. The Importance of Keywords in SEO: A Beginner’s Guide
2. Target Long Tail Keywords
Now, you already know that you should have a focus keyword while writing your long form blog post. But what a lot of people don’t know is that they should be targetinglong tail keywords.
These are the type of keywords that get super specific on any topic. Long tail keywords are usually much easier to rank and drive in highly targeted traffic.
Below is an example of long tail keywords which I got from the popular keywordtool.iotool:
Target Long Tail Keywords
You can also use the same tool to gather as many long tail keywords as possible. But, if you’re having trouble coming up with more of such keywords, another good place to look at is the “related searches” section in Google:
Searches related to long form content
For more on long tail keywords, check out these guides:
  1. Why Long Tail Keywords Is More Important Than Exact Match Keywords
  2. 6 Awesome Tools to Find Long-Tail Keywords In Any Niche
  3. Free LSI Keyword Research Tool To Rank Higher In Searches
3. Optimize and Clean Your URL
It’s been confirmed that cleaner and shorter URLs help search engines better understand what your post is talking about, and they also provide a better user experience.
Also, you want to ensure your URL contains your target keyword; this will enable it to rank better.
Optimize and Clean Your URL
Short and concise is best.
Check out the guides below for a better understanding of URL structure:
  1. 15 SEO Best Practices for Structuring URLs
  2. 10 Useful Tips for Structuring URLs For Higher Ranking [Infographic]
4. Use A Proper H1 Tag
Your H1 tag will always be the first thing people see when they arrive at your blog posts.
Typically, your H1 tag is usually your blog post title.
Use A Proper H1 Tag
A good H1 tag can significantly impact your search engine ranking.
The chart below shows the search engine ranking result gotten from a local car parts store in Houston, Texas after they changed some of their page titles and H1 tags:
H1 tag impact search engine ranking
A well optimized H1 tag will enable the search engines to better index your content.
Ideally, your H1 tags should:
  • Be short and to the point.
  • Provide a clear idea of what the blog post is about.
  • Have a long tail keyword (your target keyword).
Once your headings have these qualities, you’re good to go.
For more on H1 tags and titles, check out:
  1. 7 Free Blog Post Title Generators & Analyzers for More Traffic
  2. 3 Easy To Use Tips for Writing Post Title For High Traffic
5. Add Good Subheadings
In an article posted on LinkedIn Pulse, Keren Lerner stated that “Your headlines may be catchy. Your writing may be amazing. You may have well-crafted words, punchy sentences, and incredible insight into the minds of your reader. But if your blog [post] is longer than 150 words, you need to add sub-headings – or build them in as you go!”
According to her, this is because, “big block of texts can feel like a chore to read.”
In case you don’t know, subheadings are the h2, h3, and h4 tags usually contained in a blog post.
Use subheadings to break up your content into easy to follow chunks. This will help your readers navigate and skim your content better.
For more on sub-headings, check out:
  1. Heading Tags SEO: Tips for Using H1 to H6 Right Way
6. Add Inbound Links
Internal/inbound links refer to any links from one page on a website that points to another page on the same site. It’s one of the methods smart bloggers and content marketers use to tell Google and website visitors that a particular page of content is relevant.
There are many benefits associated with internal linking, some of which include:
  • It helps to boost your ranking for certain keywords.
  • It helps search engines easily crawl your site.
  • It can help you to promote some paid services.
  • It gives your audience further reading options.
For more on internal linking:
  1. 3 Best Solutions For Blog Posts Interlinking in WordPress
  2. What Are The Top Benefits of Interlinking Your Blog Posts?
7. Add Outbound Links
Just like inbound links, linking out to related pages in your niche tells Google that your page is of higher quality; it also helps search engines figure out your exact topic.
According to Brian from Backlinko, “Not linking out might be the #1 on-page SEO mistake that I see people make. I try to use 2-4x outbound links per 1000 words. That’s a good rule of thumb for most sites.”
Brian's take
For more on outbound links:
  1. How Outbound Links Improve Your Blog Authority & Ranking
  2. How Effective Are Outbound Links?
8. Optimize Your Title Tag
Title tags are incredibly essential; a properly optimized title tag will drastically enhance your page’s visibility in SERPs. They’re usually the very first thing people see when your content shows up in the search results.
For the sake of clarity, a title tag is the title of each result that comes up.
Here’s an example:
Optimize Your Title Tag
While writing your page’s title tag, ensure it contains your focus keyword and also describes the benefits the page offers.
For more on optimizing title tags, check out:
  1. How To Use WordPress Post Permalink & Post Title Combination for SEO
  2. WordPress Tags – What You Are Doing Wrong & How To Fix It
9. Optimize Your Meta Description For SEO
A meta description is a 160 character snippet that summarizes a page’s content.
Optimize Your Meta Description For SEO
Just like the title tag, your page’s meta description will enable your post to stand out in the search engine result pages.
A properly optimized meta description should:
  • Include a focus keyword.
  • Be brief (about 160 characters).
  • Be crystal clear and descriptive.
  • Contain a call-to-action (CTA).
  • Be enchanting and entice the visitor to read the entire page.
For more on optimizing meta descriptions, check out:
  1. How To Write Meta Descriptions For SEO (with good and bad examples)
  2. How To Create The Right Meta Description
10. Include Multimedia
You already know that content marketing is not about just text. Text alone can only take you so far. Entertaining videos, images, screenshots, diagram, and charts can take you a lot further.
They will:
  • Boost the time spent on your site.
  • Reduce your bounce rate.
These are the two important user-interaction ranking factors that Google has been using to judge web pages recently.
You must have noticed that I often use a lot of images, charts, and screenshots on my blog posts; this is simply because I know the benefits they add to my content. Apart from boosting time on site and reducing bounce rate, they will also enhance the perceived value of the page, which will equally increase the likelihood of people linking to it.
Therefore, while writing your long form content, try and add as many relevant multimedia as possible.
For more on enhancing your page with multimedia, take a look at:
  1. How To Embed YouTube Videos in WordPress
  2. 20 Awesome Tools for Creating Engaging Visuals for Your Blog & Social Media
  3. 10 Absolutely Free Websites to Download Stock Images
11. Add Your Target Keyword And Related Keywords
It is important to include your focus keyword in the body of your blog post. However, you should not overdo things – just ensure it’s in there a few times.
This will make Google understand that your focus keyword is important while crawling your content.
Also, sprinkle in some related, low competition keywords throughout the content to enable you rank for even more focused long tail keywords.
Finally, it’s also advisable to mention your keyword toward the last paragraph of your article, and also in some of your subheadings. However, always remember to tread with caution and don’t over do it.
For more on adding in keywords, check out:
  1. What Is The Optimum Keyword Density for Better Ranking?
  2. Shattering The Myth About The Keyword Density Formula

Performing Proper SEO Of Long Form Content

Long form content is truly effective in positioning you as an authority on your topic, and also effective for enhancing your search engine ranking. However, this can only be achieved with solid SEO practices – like these 11 points.
Remember that this is not a complete list of everything needed to have a great SEO. These are merely the basics that will help you craft the best long form content on any topic.
Like you already know, search engine optimization is a long term strategy and not something you should expect seeing results in immediately.
In order for it to really have the best effect possible, you need patience.
Implement these techniques, and then watch, with patience, as your rankings skyrocket.
Do you have any more SEO ranking tips for long form content you’d like to share with us? Which one of these ranking tips do you often forget to implement? Share your thoughts with us in the comments below!
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